Victor Kozlov

Awareness strategy

Mar 18, 2017 ~1 min read

The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing. By capturing attention with ideas you own that idea. By owning the idea, you own the audience.
Steve Bryant from article “You don’t get it. You aren’t the point.”

#strategy#idea